About Us

About Yasmin Coleman

Yasmin Coleman is a literary publicist and promoter, book reviewer and founder of APOOO Books and BookClub. In 2000, she founded APOOO, www.apooobooks.com, a book club and online author and reader community dedicated to advancing African-American literature. APOOO has evolved into an invaluable literary service firm whose influence continues to grow throughout the publishing industry. The mission of APOOO is to expose readers of all ages to a good book in any genre; to support African-American authors, books, literary events and book clubs; to provide marketing resources, tools and tips to authors; and, to promote literacy within the African-American community.Yasmin has over 20 years of marketing experiences and is a seasoned veteran at marketing, advertising, promotions, and publicity and has honed her craft via stints with several Fortune 500 packaged goods companies including Kraft Foods, RJR/Nabisco and Hershey Foods. Yasmin is currently the Director of Marketing for a major state agency where she is often found not only developing strategic marketing plans, but also busy writing press releases and handling press/media calls. Yasmin is no stranger to the cyberspace work and it is no surprise that she decided to showcase her marketing expertise via this venue. Yasmin has written blogs for BloggingInBlack.com; reviews for Booking Matters magazine; hosted a talk show radio and utilized Web 2.0 social marketing vehicles to plan online marketing initiatives for emerging and established authors. Yasmin has promoted and supported many of today’s best selling authors including:  Desiree Day, Lolita Files, Pat D. G’Orge-Walker, Donna Hill, Gloria Mallette, Karen E. Quinones Miller, Victoria Christopher Murray, Eric Pete, Francis Ray, Cheryl Robinson and ReShonda Tate-Billingsley  just to name a few.

Yasmin is active in her local community and was named one of the Top 10 Movers and Shakers in Harrisburg, PA and is active in Alpha Kappa Alpha Sorority where she has held various leadership roles. Past memberships include the Links, Inc., Just Friends and she previously served on the boards of Hamilton Health Center and Jump Street, a community based arts incubator. She has a BS in Accounting from the University of Southern California and a MBA in Marketing from the University of Wisconsin. She currently lives in Central Pennsylvania with her husband and daughter; and a son who occasionally comes home to visit when he’s on college breaks. Visit her online at www.apooobooks.com or email her at apooo4u@ yahoo dot com. When Yasmin is not busy “Promoting Our Voices, Showcasing Our Stories,” she can be found on an exotic island, relaxing with one of her favorite drinks and a good book.


APOOO BooksAPOOO ( A Place of Our Own) is an online book club and author and reader community dedicated to advancing African American literature. Our mission is to expose readers of all ages to a good book in any genre; to support African American authors, books, literary events and bookclubs; to provide marketing resources, tools and tips to authors; and, to promote literacy within the African American community.

With the encouragement of fellow amazon.com review friends, APOOO Books was founded in 2000 by Yasmin Coleman as a book club for friends and fellow reviewers who wanted ‘A Place of Our Own’ to release, relate, relax and fellowship in a comfortable environment while discussing a good book.

Since inception, APOOO Books has grown from a book club to include a review team, bookstore and promotional/publicity arm. APOOO is an authority on book recommendations for all African American genres and is known for our ability to read, discuss, and critically dissect a book. Need the 411 regarding a good book? Look no further than APOOO. We can offer recommendations for a good book in any genre.